Visual identity and communication materials for a social impact campaign
To raise awareness among the general public about the right to quality housing around the world, the “Genève Habitat Solidaire” campaign needed a strong visual identity and impactful communication materials. Bright colours and bold typography express the urgency of action. The logo, which represents hands united to create a thread of solidarity, can be adapted in different colours and even animated as a GIF for greater visibility.
Client: urbaMonde (2019)
Tools: Illustrator, InDesign