Six mirrors were conceived for the event “La vache qui rit toujours jeune”, celebrating the 90th anniversary of a French cheese brand “La vache qui rit”.
From the beginning, the big ear piercings of the brand icon caught my attention. Piercings are connected strongly with music and fashion history, and I was thinking that the museum visitors of any generation could easily identify with it. At the same time, it can represent the challenging history of the brand.
I chose mirrors as the medium to create an interaction between the installation and the visitors. They were exhibited in the museum during the event and published in the L’Hebdo No 51/52 – a weekly magazine in Switzerland.